As a second edition of the campaign, PR built seamless continuity with the passing of the #TouchOfCare mnemonic from the current Vicks mother, Gauri Sawant to the new Vicks mother, Dr. Aloma. United By Vote Campaign: PR Pundit Public Relations: Benetton India: 3: Switching India’s gear towards car subscription with ZAP from Zoomcar: Value 360 Communications: ZAP Sunscribe by Zoomcar: 4: Vicks 'One In A Million' TouchOfCare' 20:20 MSL: P&G Vicks: 5: Olay #FaceAnything: 20:20 MSL: Olay: 6: Who's Got The Power? Michael Vick became a registered dog breeder. By clicking Sign Up, I agree to the Terms of Use and Privacy Policy. How to portray India’s modern women in advertising campaign in Spanish-speaking countries where it was translated into "Are You Lactating?" PR Awards India 2019: MSL, Vicks bag top honours. PUBLIC RELATIONS. The Vicksburg campaign was a series of maneuvers and battles in the Western Theater of the American Civil War directed against Vicksburg, Mississippi, a fortress city that dominated the last Confederate -controlled section of the Mississippi River. The video went viral within 24 hours of the film’s launch, 323+ media exposures were secured with the earned PR value of USD 700,000, 749 million impressions were garnered with over 19 million engagements, Consumer offtake grew by 21% as compared to the previous year and value share in the cough and cold category grew by 1.5 pts vs year ago within 30 days of the launch, Market share increased to a new high of 48.3% as a result of Vicks growing 5% faster than the rest of the category, 2% month on month top of mind awareness increase and growth of 2.2% in market share post the campaign, The response to the film was enormous with appreciation coming from around the world. 1 day ago, NCP will never ally with BJP: Nawab Malik Ajay Thrivikraman, CCO, Global Clients, Publicis Singapore said, “Looking for a way to express this powerful idea was both a heartening and humbling experience once we realized that stories of extraordinary care are all around us in real life. The campaign reasserts the importance of care while challenging and seeking to redefine what family is in contemporary society. After every solid PR campaign by the best PR agency, a brand can certainly see the spike in the traffic on the website. Vicks – Learning to Love #TouchOfCare Watch this video on YouTube Client: P&G, VICKS Philippines While the role of PR was to amplify the film in media, we went beyond traditional media and took the story across credible national and international forums to generate greater visibility for the campaign. Also Read: Vicks Launches #TouchOfCare Campaign in the Philippines. Tata Sky launches localised campaigns for Kerala, Punjab and West Bengal The Philippines campaign commenced on January 21st, 2018 with the launch of the Vicks #TouchOfCare film, supported by a digital and PR campaign led by MSLGROUP Manila, 20:20 MSL Mumbai and Publicis Singapore respectively. The campaign aired March 30, with the launch of the Vicks #TouchOfCare film, supported by a range of digital and PR activity led by Unruly and 2020 MSL, respectively. The film beautifully captures how Gauri cares for Gayatri as her own, against all odds, with deep compassion and love. 2 days ago, advertising PR targeted Facebook communities, YouTube reviewers and online bloggers such as Jaby Koay, Shifa Merchant, Sheroes, and HerStory to amplify the digital chatter. 1 day ago, 'Amazon Online India was the biggest advertiser in 2020 in e-com-online shopping category' With the #TouchOfCare campaign, we are going a step further and expounding the importance of care beyond just the traditional perception of family. The story reflects the challenges that Gauri faces from the rest of society, as a transgender woman. I can’t interlink them. The campaign has been conceptualised by Grapes Digital Advertising. CUSTOMIZATION. 'Amazon Online India was the biggest advertiser in 2020 in e-com-online shopping category' Every mother is special in one way or another. According to Nitin Darbari, Chairman and CEO, P&G Teva JV China, Marketing Director Asia, Middle East and Africa: “Vicks has always been about the gentle touch of a mother’s care as she caresses and gives relief to her child. KKR Digital Marketing Case Study. We Got The Power! PR also took Nisha’s inspiring story to the Ted Talks platform to present her story as an epitome example of care. Credits. 2 days ago. Please check India PR & Corporate Communications Awards 2019, IPRCCA 2019 agenda on our event website. 98 ($1.60/Ounce) Get it as soon as Tue, Mar 30. exchange4media was set up in year 2000 with the aim of publishing niche, relevant and quality publications for the marketing, advertising and media professionals. The sacrifices they make for their family is immense. V-Guard releases TVC to announce foray into air cooler category Originally named “Vicks Family Remedies” our most sought after product was Croup & Pneumonia Salve. Later named VapoRub, it was created by Lunsford Richardson out of love and concern for his sick son. As a second edition of the campaign, PR built seamless continuity with the passing of the #TouchOfCare mnemonic from the current Vicks mother, Gauri Sawant to the new Vicks mother, Dr. Aloma. As a second edition to the extremely popular award-winning campaign, the campaign was faced with the challenge of not only surpassing the expectations from the previous year and cross the video views but also to create significant visibility for the story, which was novel but not new. PR leveraged the screening to drive conversations around the ‘transformational power of care’ through a panel discussion with the extraordinary caregivers, Gauri Sawant, Dr. Aloma, Bollywood and Cricket celebrities. 23 hours ago, Dhoni takes a trip down the memory lane with his younger self in Gulf Oil’s latest TVC It was pretty clear he was saying what he'd been told to say. With the changing face of life across India and an increasing number of people living away from their traditional environments, the idea of family now goes far beyond just biological connections or sharing a surname. 23 hours ago, Sports minister Kiren Rijiju backs Sony's 2020 Olympic campaign To emotionally resonate with the evolving consumer dynamics, Vicks resorted to recalibrate the story of ‘care’ with a digital film - #TouchOfCare. As per Nithin Darbari (Marketing Director Asia, Middle East, and Africa) “Vicks has always been about the gentle touch of a mother’s care, as she caresses and gives relief to her child. 5 days ago, advertising PR leveraged the screening to drive conversations around the ‘transformational power of care’ through a panel discussion with the extraordinary caregivers, Gauri Sawant, Dr. Aloma, Bollywood and Cricket … 1 day ago, Mother Dairy's new TVCs capture sweet moments of bonding over ice cream 13 hours ago, Isobar Sri Lanka and YouLead pledge to help youth pursue success They invest in premium ad units and advertised on over 50 different Media Properties in the last year across multiple Media formats. The story of “Agnes” was one such story which just needed to be told. 17 hours ago, Recap: The Week That Was Chief Creative Officer: Ajay Thrivikraman , family today is not always as tightly defined as it once was film beautifully captures Gauri... 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